Project
Thornfield Coffee
Artisan single-origin coffee roastery positioning for the premium home-brewing and specialty café market.
Industry
Food & Beverage
The challenge
Great Coffee, Underperforming Creative
Despite strong branding and customer loyalty, Thornfield's paid campaigns struggled to convert. Their polished ad creative felt disconnected from platform culture, resulting in weak returns, expensive clicks, and limited competitive advantage.
Our strategy
Creator-Led Content Built For Performance
We replaced traditional ad creative with authentic creator content designed for TikTok and Reels. By partnering with niche coffee creators, testing performance aggressively, and scaling only winning assets, we improved efficiency across channels.
The results
Profitable Growth Through Better Creative
The shift to creator-first advertising significantly improved campaign performance. Lower acquisition costs, stronger engagement, and more authentic content helped Thornfield scale online sales while generating sustainable returns from paid media.
3.4×
Return on Ad Spend (ROAS
−62%
Drop in Cost-Per-Click
+180%
Average Engagement Rate
Other projects
Other Works Behind The Growth
Hype Craft
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