Project
Outerland
Lifestyle and outdoor gear brand built around adventure, travel, and sustainability. Products for hikers, wild campers, and outdoor enthusiasts.
Industry
Lifestyle
The challenge
Beautiful Brand, Stalled Audience Growth
Outerland had a loyal customer base and strong visual identity, but their content wasn't reaching new audiences. A lack of video content and platform-native storytelling resulted in stagnant engagement and zero follower growth.
Our strategy
Real Adventures, Real Creator Content
We partnered with outdoor creators already using the brand's gear, capturing authentic experiences across trails, campsites, and remote landscapes. The content powered both organic growth and high-performing paid campaigns.
The results
Turning Community Into Audience Growth
The new strategy transformed NovaSkin's social presence, driving significant audience growth, stronger engagement, and millions of video views. Consistent content and clear messaging helped establish credibility while accelerating brand awareness at scale.
+340%
Increase in Video Views
5.8×
Increase in Saves & Shares
22,00
New Instagram Followers (3 Months)
Other projects
Other Works Behind The Growth
Hype Craft
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